Eleiko Smart Clips Marketing Plan
Developing a smart training product and go-to-market strategy for Eleiko.
Overview
I was tasked with creating a marketing plan to launch a new product for an existing company that aligns with its brand and target audience. I chose Eleiko and developed Eleiko Smart Clips, a concept product that tracks barbell workout performance to help athletes measure and improve their training.
What I Learned and Skills I Used
This project helped me develop a structured approach to building a marketing strategy from research to product launch. Through this process, I strengthened my skills in market research, audience analysis, product positioning, and marketing strategy development. It also reinforced the importance of aligning a new product with a company’s brand identity and customer needs, while using data and market insights to guide strategic decisions.
Hey!
Thanks for reaching the bottom of this page. If you want to learn more about me or what I’m working on, I’ve got a bunch of links for you on the right. Explore them at your own peril.
Alternatively, check out this fancy sheet of paper
Résumé